Video Marketing on YouTube Tips & Tricks
So recently, I have been hearing from a lot of my prospects and people already in business with me, asking why I record so many damn videos to upload on YouTube. For the few of you who have never heard of YouTube, it is an online video-sharing website where normal people can upload videos of themselves doing a comedy skit, or music video for their band.
So why is Youtube CRUCIAL for all business owners and online marketers? Video marketing is becoming a huge trend in the online marketing niche.
Well to start off with the basics, Youtube is the third most visited website in the world as of August 2012. Some people just prefer to see whats going on in the world via videos on the internet versus reading an article on your favorite news sites. The passion in people’s voices, and inside jokes are just that much more funny in a video instead of reading it in text.
Video Marketing is the Future of Online Business
Along with up and coming entertainers you can find on YouTube, it has also become very mainstream in the professional world as well. Politicians also use video marketing each and every day. They are constantly uploading videos of themselves at town hall events or their television ads. They realize that not everybody watches the news anymore with all the lies and bias depending on the news channel. By uploading their videos to Youtube, they are instead targeting people who are already searching for their videos. Talk about free advertising through video marketing…
So how does this effect small/home business owners?
You see, small businesses and home based business owners are on the rise. People would much rather purchase a product or service from somebody they know, like, and trust instead of supporting the monopoly like WalMart.
People who work from home can record their own videos (advertisements/commercials) of themselves or their customers giving a testimonial for their products or services, with a phone number and web site link below the video to make a sale. No paid advertising unless you have a nice advertising budget. I have yet to pay for Youtube advertising to get my videos listed on the top because there are ways around the system to get on the front page of Youtube these days.
Video marketing is a very powerful tool that will target your potential customers for years to come. The more sales videos, webinars, and pre recorded content you have on the internet, the more phone calls and sales you will be getting in your business. Period.
I hope this post helps you understand the importance of video marketing through Youtube!
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