As you read the word ‘brand‘ what comes to mind?
Coca-Cola, Apple, or maybe Amazon?
There are so many big brands out there nowadays it is hard to get noticed as a new business owner.
As an author and online marketer, I have it much easier… because I am just building my brand: The Joe Stewart brand.
Hmm that has a ring to it… maybe I’ll pick up the guitar again and start the Joe Stewart Band? Lol.
Anyways, I am not out there trying to compete with Apple or other massive companies… I compete with non-fiction authors in my niche, and other online marketers who usually make themselves look like dingbats anyway with bogus claims, and make my job really, REALLY easy.
So how did I get my brand started when I was flat broke? I started this blog in 2012 for like $18, and started writing company reviews and marketing training. Success from this blog didn’t come fast, it took consistent posting for a 90 day+ period so if you think blogging will get you hundreds of leads a day fast think again… it takes a lot of time, energy and passion.
After publishing 100+ something blog posts I was like well now what do I do? I had also recorded and uploaded 50 or so videos on YouTube with links in the description to capture pages, my blog, as well as my phone number and email at the time. Again, success with these videos didn’t come overnight, it took months to start getting free traffic and free leads!
At this point I was at a stand still in a business.
My team was cranking out multiple 6 figures per year in our business and everything was good, but we just couldn’t seem to get to that next level. I was reading a blog post on branding by the founder of Empower Network David Wood, and on that post he talks about everything that I was doing at the time such as my official blog, YouTube videos, PPC, media buys and social media of course… but no matter how much content I put out or advertising dollars I spent, my income was at a stand still.
If you continue reading that post I linked to about branding by David Wood, you would know that his recommendation to take your brand to the next level was writing a book… a physical book, not an e-book or PLR garbage. He used the example of Timothy Ferriss, the author of the Four Hour Workweek and other best selling books. Think about it, the people in bookstores will never find your blog, click your ugly banner ad, or find you online. They may however, find your paperback book in Barnes and Noble and hunt you down to join your team… it’s happened for me so it can happen for you too if you take action.
So after taking a few months off from the industry, I read hundreds of books about networking, marketing, among other stuff related to our niche, I went to every seminar I could and paid the best consultants to teach me how they were making 6-7 figures per month hand over fist.
With all this new found knowledge in my head, I applied everything that I had learned. I found out which strategies worked for me personally in my business, and which ones did not. I also took into effect what was duplicating for my team, and what tactics only veteran marketers could do vs someone brand new.
After testing and tweaking everything for months, I had a little system in place that worked very well for me and my team. I finally sat down in 2012 and wrote my first book which tells my story and explains my whole digital real estate system called ‘Create Your Own Economy.’
This is when my brand went to a whole new level!
Radio shows started contacting me by email and phone, top network and online marketers, you name it… I was literally attracting my ideal business partners into my life each and every day.
I’ve hung out with the owner of Salt Life many times, been featured on quite a few radio shows and news websites as well as been invited to do book signings at bookstores and coffee shops across the USA. I don’t say all of this to brag because I still have a longgggg way to go, but I am just showing you what is possible when you take the time to build a solid brand.
Some people don’t realize that its as easy as going on Fiverr.com and having some professional graphic design done for your Facebook and website. This is the start of building a good looking brand, without having to be a guru or expert in the industry… (yet.)
Just be sure to constantly be growing yourself. What I mean is read daily for 30 minutes or more, something positive like personal development etc. Listen to some audios by peak performance trainers inside your specific industry, so this way you have tons of knowledge and leadership to be able to offer your marketplace and your potential customers. If you can’t help your prospects get to where THEY want to go in life, they have no reason to buy anything from you… period.
I hope you have enjoyed this article about why building a brand for yourself is CRUCIAL to success.
If you have any further questions about branding, leave a comment below or email me at: firstname.lastname@example.org
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Call or text me: 772-626-4271
“I don’t hide behind a laptop like most online marketers 😉 “
Author of Create your Own Economy