MLM Success Is Just One Breakthrough Away…
Too often, this industry is made out to be some sort of ‘mysterious‘, mystical business, that can only be built or comprehended after you buy a slew of E-books, courses, seminars, and attend thousands of conference calls – when the simple, fundamental reality is that not only is it simpler than you ever imagined, once you ‘get it’, it’s easier, too.
We all start off in our path to MLM Success with a straight, and narrow vision of living our dream lifestyle, driving the nice cars, giving our wealth away to charity, and firing our stupid boss (a LOT of reps in this industry are part time), but we get hung up on the slow growth, small paychecks, and the ‘magic’ that seems to surround success, not realizing that LITERALLY the answers we seek are right in front of our eyes. What I’m going to cover in this article is the TOP SECRET, magical formula to break through in ANY MLM business… (so hopefully, you can get your butt to work)
It Starts With A Burning Desire…
Absolutely at the core foundation of this industry is the SIZE and power of your vision. People who have a dream and a desire that is BIG enough will do whatever it takes, whenever it takes, no matter how long or how many hours they need to work – and people who DO NOT have a dream or desire will never put in the amount of energy, work, and passion that it really takes to build a thriving, prosperous organization.
I challenge you to question yourself, and ask the HONEST question – is your DESIRE for great wealth strong enough, that you will fight in the face of adversity, challenge negative emotions, and press through rejection and frustration with the ENERGY that you must to reach your desired lifestyle?
If not, you may have to be beaten down by life until you reach a point so low that finally, you make an internal decision where you stand up and say ‘ENOUGH is ENOUGH’ and decide that you are going to make something happen.
About 18 months ago, that is EXACTLY what happened to me – I was living in a green, 1996 Dodge Caravan on the North Shore of Oahu, Hawaii, and a stupid police officer wrote me a ticket for my last $35 for being homeless, and at THAT MOMENT, I knew that something in life had to change, and I started painting the vision that I live inside today.
The #1 most important SECRET in the MLM industry is to TRULY make a decision.
Start With What You’ve GOT NOW, Not With Comparisons To Others…
The second part of the MLM Success Formula is that you CANNOT grow a business like someone else who has a dramatically different level of resources, you have to START with what you have available NOW – and the most important part of that statement is ‘START’.
What do I mean?
Well let’s take myself as one example – when I got started in my original business in September of 2009, I could have very easily fallen into the ‘expert’ trap and tried to build my business like Mike Dillard, Jonathan Budd, or Randy Gage – but there was a massive problem with that – THEY had massive financial resources, I didn’t.
If you’ve got $200 left in your life, total, it’s a bit difficult to run a business like someone who has $2,000,000 of disposable income. The fact is, the SMARTEST, fastest way for YOU to build a business is to use the resources that you have available to you RIGHT NOW, and be willing to be honest about it.
When I got started, I had only a few things – about $200, a wife who was willing to work a menial job to support our business growth, parents who were willing to help us get into a business when I asked, (I paid them back), a list of about 500 warm market contacts, an incredible creative spirit, and every waking moment of every day.
THAT was all I needed. I didn’t have money to buy the latest course (they’re mostly useless anyways), I didn’t have an email list, and I didn’t have a cell phone – I just had a burning desire, a list of contacts, and a willingness to do whatever it takes.
The second MLM Success Secret is to START with whatever you’ve got.
Exposure Is Everything
A lot of times, gurus in this industry make sponsoring people WAY too complicated, cumbersome, and filled with mystery. Let me give it to you in the simplest, most direct route possible – WHOEVER has the most exposure wins, every time. (As long as the message is powerful)
What do I mean? Well, in the last year, I’ve had over 1,000,000 people see my videos – whether it’s on YouTube, this blog, or my generic MLM funnel. In addition to that, last week I had over 5,000 copies of a CD that I created moved into the marketplace, and at any given moment, I might have 200 presentations going on in my team for my primary MLM company.
On top of that, I actually am one of these people that talks to his friends and family, connects with people when I’m on an airplane, and helps his down line do presentations and 3 way calls.
CREATE exposure at whatever level you can, and it STARTS with what you’ve got – don’t beat yourself up if you don’t have my level of resources to start – BEGIN with whatever you have now, and let’s move it forward, piece by simple piece.
START with a simple act of committing that EVERY DAY, you will expose 3 new prospects to your business (or more), and grow it from there.
MLM Success Secret #2 is that EXPOSURE is EVERYTHING.
MLM Is An Industry Of The Masses, Marketing Is A Business Of The Few
The next MLM Success concept that I wanted to cover in this article is the difference between MLM and direct response marketing – and WHY this concept is important to the longevity and growth of your business.
I often talk about the difference between online and offline marketing in the MLM business, and how online marketing doesn’t duplicate, and will always have problems. I should CLARIFY that direct response marketing doesn’t duplicate – on or off the internet unless you have systems and tools in place that someone can use to enroll reps with absolutely no learning curve.
What do I mean? It goes back to the concept of starting with what you’ve got – not with what someone else has. Think about your business from a bird’s eye view, a thousand miles up looking down, and what do you see?
Thousands of people, 98% of whom have never, ever ran even a traditional business, trying to succeed in Free Enterprise, maybe for the first time in their lives, and most of them have very little spendable income, only have part time hours, have family’s to support, but are willing to do what it takes.
What most people online do, is try and get EVERYONE to learn to be a full time, 18 hour a day direct response marketing god, and there is just one problem with that…
…none of their team outside of 2% even have the ability to do that RIGHT NOW (when they start), so the act of trying to get people to build a business destroys the ability of an organization to grow past a small level of personal production.
It’s not that people can’t learn it – it’s that THE MASSES don’t have the time, energy, and money RIGHT NOW to do it, they’ve got to start by making $500 per month, graduate to $5,000, and THEN they can fire their stupid boss and learn to be a guru if they want to turn it into $100,000 per month.
I’m going to leave it there with one story – I have had over my career in this industry what I call ‘levels’ of breakthroughs – one layer of a new concept on top of another that has begun to paint a picture that there was no way I could see when I started, and my biggest breakthrough came when I discovered that direct response marketing doesn’t, and can’t duplicate – and that I really like the MLM business as a long term model BETTER than I like direct response.
It caused a shift in thinking, and simultaneously such a dramatic level of increased production that I was able to hit the top level in my MLM company by shifting my methodology just a little bit to INCLUDE those who are part time in MLM, and it changed my life.
I hope that these concepts helped you in your business, and if they did – tweet it for me, share it with your team, and if you want to take your business to a whole new level, be sure to go through my MLM Success Bootcamp, and I’ll see you at the top!
To YOUR Success,
P.S. Leave me your thoughts on this for me